Reasons teams may struggle:

• Non-researchers leading the analysis: Cross-functional teams like product, brand, or marketing may run the research without dedicated insights staff. Without a research lens, it’s harder to apply behavior frameworks or probe properly.
• Too much data, not enough direction: The platform excels at open-ended feedback, but the volume of responses can bury key takeaways if teams aren’t equipped to theme or code them effectively.
• Misreading AI suggestions: Remesh uses AI to help prioritize and cluster responses, but these suggestions still require expert vetting to avoid taking results out of context.
• No clear objective to guide interpretation: Without clear decision-making goals or hypotheses, exploratory Remesh conversations can result in broad, ambiguous data sets that are hard to act on.

Why the human element matters

What do we mean by barriers and drivers?

Top pitfalls to avoid:

• Taking open-ended responses at face value: Without digging into the underlying emotions or reasoning, teams risk treating surface-level feedback as the whole story.
• Mixing up attitudes with triggers: Positive sentiment doesn't always equal action. A consumer might express liking a concept but still be blocked by a strong barrier – something easy to miss without layered interpretation.
• Over-relying on frequency data: Just because a theme appears often doesn’t mean it’s the most impactful. Less frequent responses can represent deeper, more strategic drivers.
• Analyzing in isolation: Teams sometimes review Remesh results independently, without connecting findings to business context, brand positioning, or other inputs.

How expert support from On Demand Talent helps

While DIY platforms like Remesh make it easier and faster to gather consumer feedback, turning that raw data into meaningful business strategy still requires skill and experience. Interpreting barriers and drivers of behavior – especially from open-ended input – is where many teams get stuck. That's where expert support can make a difference.

Experts bring a deep understanding of research design, behavior models, and data integration into the mix. Without this layer, teams often walk away with findings that are interesting, but not actionable.

Strategic value comes from more than just collecting responses

Using Remesh to capture real-time consumer input is powerful, but strategy requires more than surface-level interpretation. Behavior insight experts can:

• Design smarter probes that tap into emotional and cognitive drivers of choice
• Analyze trends across segments, not just individual messages
• Connect responses to broader market research and organizational intelligence

Example scenario: Making Remesh data strategic

A (fictional) mid-sized food brand used Remesh to understand why trial of a new snack product was lagging. Without expert guidance, the team focused heavily on taste feedback and color preferences. After bringing in a senior insights professional, they uncovered deeper emotional drivers – such as lack of trust in ingredients and confusion about when to consume – that became central to repositioning efforts.

This level of strategic elevation doesn’t just improve the research – it directly informs decisions on marketing, innovation, and customer experience.

Knowing where to go next

DIY research tools provide speed and access, but expert help ensures those efforts reach their full impact. Whether figuring out which follow-up studies to plan, or linking behavioral findings to business KPIs, having an experienced perspective can be the difference between “interesting” and “game-changing.”

Market research teams are increasingly leaning on DIY tools like Remesh to cover more ground quickly. But even the best tools need skilled guidance to yield maximum value. That’s where SIVO’s On Demand Talent (ODT) shines – providing flexible access to seasoned professionals who know how to unlock behavior insights from complex data streams.

Why add On Demand Talent to your research workflow?

Many organizations turn to external talent when:

• Internal teams are stretched thin or lack behavioral science expertise
• Time-sensitive projects need fast, high-quality execution
• There's a need to train up internal stakeholders on using platforms like Remesh effectively

Our On Demand Talent professionals don’t parachute in with a one-size-fits-all approach. They integrate into your team, understand your business context, and apply their experience to raise the bar on every Remesh session or consumer behavior study.

Flexibility meets quality

With On Demand Talent, you gain:

• Senior-level support without long-term hiring commitments
• Insight partners who can scale up or down with your needs
• Platform expertise aligned to your brand’s goals, whether it’s refining your discussion guide or translating AI-coded responses into strategic insights

And unlike freelancers or consultants from general talent marketplaces, our On Demand Talent are part of a rigorously vetted network with proven research credentials and experiences across industries – from CPG to tech to financial services.

Closing the gap between data and decisions

Simply put: DIY tools get you the data, but On Demand Talent helps you make the most of it. Whether you're running a single Remesh study or managing an ongoing stream of behavior insights, having the right expert in place ensures you're not leaving valuable learnings on the table.

Understanding consumer behavior isn’t just about reading data – it’s about seeing patterns, questioning assumptions, and unlocking the 'why' behind the 'what.' This becomes especially important when exploring barriers and drivers of behavior using platforms like Remesh.

But when is the right time to bring in outside expertise? Here are some common signs your team might benefit from experienced support:

1. You're seeing noise, not signals

Remesh excels at generating volume: hundreds of real-time responses, often open-ended. But that richness can be overwhelming without a strategic filter. If teams are struggling to distinguish meaningful insights from noise, behavioral interpretation experts can step in to surface patterns, code them effectively, and map responses to larger frameworks like the purchase funnel or motivation models.

2. Your outputs feel flat or hard to act on

If the end result of a Remesh session is a long list of comments or AI-coded themes that don’t map cleanly to action, it’s a sign deeper interpretation is needed. An experienced researcher can reframe the findings, tie them to hypotheses, and generate narratives that drive strategy.

3. You're unsure if you're asking the right questions

Effective behavioral interpretation starts with thoughtful setup. Experts can help ensure you're not just tracking what consumers say, but uncovering what’s beneath – values, beliefs, social pressures, or unmet needs. They can also spot when probe questions are too shallow, too biased, or too broad.

4. You need cross-study consistency

For brands running multiple Remesh studies across categories or timeframes, senior researchers can standardize how barriers and drivers are defined, compared, and communicated over time, adding rigor to longitudinal tracking.

Expertise isn't optional when behavior matters

When the stakes are high – such as entering a new market, launching a new product, or repositioning a brand – investing in experienced interpretation is not a luxury, it’s a safeguard. It ensures that data from tools like Remesh doesn't just sit in a deck, but moves your business forward.