Remesh is a real-time conversation platform designed to help researchers engage large groups of consumers in structured dialogue. Unlike traditional online surveys or static focus groups, Remesh runs live, moderator-led sessions that can include up to 1,000 participants – ideal for gathering rapid, scalable feedback with a qualitative feel.

At its core, Remesh uses natural language processing (NLP) and AI to analyze responses as they happen. This allows moderators to ask open-ended questions, probe deeper, and adjust in real time based on emerging insights. It’s an approach that blends depth with scalability – making it a popular choice among insights teams looking to do more, faster, without losing detail.

Why is Remesh Used for Co-Creation?

Consumer co-creation sessions are designed to surface new ideas, refine features, or collaborate directly with customers on product, service, or messaging innovation. Teams use Remesh for this because of several key benefits:

• Reach and scale: Engage hundreds of participants in one live session for diverse input.
• Interactive format: See group consensus and sentiment develop in real time.
• AI-assisted moderation: Identify trending themes as the discussion unfolds.
• Speed: Get results within hours, not weeks, especially useful for time-sensitive research.

For teams embracing DIY research tools, Remesh aligns well with in-house workflows. It empowers researchers, marketers, product teams, and innovation groups to run co-creation quickly and independently – supporting iterative development cycles and agile decision-making.

When Does It Work Best?

Not every research challenge is a perfect fit for Remesh. The platform is especially effective when you:

• Need broad input on early-stage ideas or concepts
• Want to gather qualitative feedback at scale (without 1:1 interviews)
• Are looking to identify patterns, tensions, or language that resonates
• Have a skilled moderator who can guide discussions with focus

Because it straddles the line between quantitative and qualitative insights, Remesh is often used as one part of a broader methodology. It can help kick off an innovation sprint, follow up on quant results, or give voice to underrepresented segments during early development.

That said, using Remesh effectively for consumer co-creation requires more than just launching a session. The platform is a powerful tool – but like any tool, it works best in capable hands. That’s where many teams encounter friction, as we’ll explore next.

While Remesh offers a compelling mix of scale and speed, many teams encounter similar hurdles when using it specifically for consumer co-creation. These sessions – which rely on evolving ideas in real-time and decoding open-ended input – often demand more facilitation expertise than expected. The result? Missed opportunities, unclear outcomes, or feedback that lacks the depth needed to drive action.

Problem 1: Feedback That’s Too Vague or Contradictory

Remesh sessions generate a high volume of qualitative responses quickly, but that can make it difficult to isolate high-quality insights. Especially when questions are broad, participants may respond inconsistently – or offer surface-level input that’s hard to translate into meaningful actions. This is particularly challenging in co-creation contexts, where refinement and clarity matter most.

Problem 2: Unfamiliarity with Moderation Best Practices

The ability to guide a live Remesh session effectively is a major determinant of success. Yet many teams (especially those newer to DIY research) may not have an experienced facilitator on staff. Without clear framing, follow-up probes, or the right pacing, the session can go off track. That means opportunities to evolve ideas or validate assumptions may be lost.

Problem 3: Difficulty Iterating Ideas in Real Time

One of Remesh’s strengths is its ability to evolve discussion based on live feedback – but that requires moderators to listen, synthesize, and pivot quickly. If the team lacks confidence or experience, they may feel overwhelmed by the pace, struggle to shift effectively, or simply stick to a static discussion guide that doesn’t fully explore consumer thinking.

Problem 4: Misalignment Between Session Goals and Design

Not all Remesh sessions are set up with co-creation in mind. Sometimes teams use question structures better suited to focus groups, surveys, or brand perception studies – which can limit the creative, collaborative nature of co-creation. If the design isn’t aligned with the desired outcomes, the output is unlikely to deliver clear direction.

Problem 5: Overemphasis on Technology, Underemphasis on Human Expertise

While the Remesh platform provides incredible tools to analyze and visualize qualitative data, it doesn’t replace the human skill needed to interpret and act on what’s learned. Teams that rely solely on the automation features may miss underlying insights or fail to connect the dots – especially in complex or high-stakes projects.

This is where pairing Remesh with experienced support – like On Demand Talent – can make a dramatic difference. By bringing in skilled consumer insights professionals trained in facilitation, analysis, and live-session navigation, teams can extract much more value from each session. On Demand Talent helps projects stay focused while empowering in-house teams to upskill along the way.

In the next sections, we’ll explore how to address these issues through better planning, stronger moderation, and more strategic use of expert support.

One major appeal of platforms like Remesh is how they enable fast, scalable consumer co-creation. But without live moderation and hands-on guidance, many teams find it challenging to get the depth and clarity they need from participants. While DIY research tools are powerful, the real-time nature of co-creation requires careful facilitation – just like traditional qualitative methods.

Live moderation bridges the gap between scalable tech and human understanding. Without it, teams often encounter vague responses, limited engagement, or off-topic feedback. These issues can quickly derail a Remesh session, making it hard to extract useful consumer insights.

Here’s why moderation still matters in Remesh and similar insight tools:

• Steers the conversation: A skilled moderator can keep discussions on track and probe deeper when answers are unclear or overly broad.
• Builds engagement: Participants tend to give more thoughtful and creative input when they feel heard and guided, especially in fast-paced co-creation environments.
• Filters noise: Not all input offers real business value. Moderation helps separate meaningful insights from distractions or one-off opinions.

For example, imagine asking consumers to help co-create a new drink concept. Without a moderator, participants might submit a wide range of ideas – from flavor suggestions to packaging preferences – but with no depth or structure. A live facilitator can encourage follow-up questions like “What makes that flavor appealing to you?” or “How would it fit into your everyday routine?” – driving more actionable insights.

This level of human involvement transforms a basic Remesh session into a rich conversation. And while AI is improving within co-creation platforms, human nuance still plays a critical role in decoding tone, spotting contradictions, and surfacing what consumers may not say directly.

In short, tools like Remesh are not replacements for expertise. They're accelerators – and when paired with seasoned research professionals, they ensure that the data you collect is not just fast, but focused and useful.

While Remesh and other DIY co-creation platforms offer incredible speed and scale, they depend on skilled facilitation, thoughtful question design, and expert interpretation to be effective. That’s where On Demand Talent comes in. These are not freelancers or generic contractors – they are experienced consumer insights professionals who bring strategic, real-time expertise to your research efforts.

Many companies invest in tools like Remesh expecting immediate value, only to hit roadblocks when internal teams lack the time or know-how to moderate sessions, craft effective prompts, or dig into nuanced findings. On Demand Talent solves these gaps by offering flexible support exactly when you need it.

Here's how On Demand Talent improves your Remesh outcomes:

1. Expert moderation: Our professionals are skilled at live facilitating Remesh sessions. They drive deeper participation, help clarify feedback in the moment, and ensure you walk away with high-quality insights.

2. Strategic guidance: On Demand Talent can assist in choosing the right topics, framing objectives, and building a structured session guide – especially when your internal team is juggling multiple priorities.

3. In-session adaptability: Co-creation is messy. Consumers may veer off-track or uncover unanticipated ideas during the session. Having an expert present allows teams to reframe questions or dive deeper on-the-fly, a key benefit in tools like Remesh that prize real-time input.

4. Post-session synthesis: Even with Remesh’s AI-assisted analytics, interpreting themes and linking them back to your business goals requires human judgment. Our On Demand researchers can turn raw feedback into polished, actionable insights that your team can immediately act on.

For instance, we’ve seen fictional cases where a consumer goods company used Remesh to ideate new product lineups but struggled with hundreds of semi-useful idea fragments. An On Demand professional helped them prioritize ideas based on brand fit, consumer need, and feasibility – turning broad input into a short list of viable concepts in just a few days.

The best part? On Demand Talent scales with your needs. Whether you need one-time help refining a Remesh approach or ongoing support to build your team’s confidence with co-creation platforms, SIVO’s network gives you flexible, expert-led backup – without the delay or cost of a full-time hire.

Using platforms like Remesh for consumer co-creation is an efficient way to hear directly from your target audience – but it’s easy for teams to underuse these tools or miss their full potential. Whether you’re new to co-creation platforms or want to improve your existing workflows, these best practices can help maximize the value of your market research tools.

1. Start with clear, focused objectives

Before building your session, align with your internal stakeholders on what you need to learn. Are you testing early-stage ideas, refining messages, or exploring unmet needs? Being specific upfront helps you craft stronger prompts and interpret responses with purpose.

2. Don’t overwhelm participants

Consumer co-creation works best when sessions feel conversational. Avoid overly complex or abstract questions. Instead, guide participants through a structured flow with room for creativity and personal stories. Simpler prompts often lead to more insightful responses.

3. Use live moderation when possible

Facilitated sessions yield higher-quality feedback because a live expert can clarify confusion in real time, adjust pacing, and encourage deeper thinking. This is especially critical in Remesh sessions where comment threads move quickly.

4. Blend human and machine intelligence

Remesh’s AI can efficiently cluster ideas and flag trends, but don’t rely solely on automation. Set aside time for a human researcher – either in-house or from an On Demand Talent pool – to review transcripts, interpret tone, and tie input back to strategic goals.

5. Train your team over time

If Remesh or other DIY research platforms will become regular tools, investing in internal capability-building pays off. This could include shadowing experienced professionals, learning effective session design techniques, or reviewing past sessions to identify what worked – and what didn’t.

Also consider rotating in On Demand Talent during critical projects not just for project execution, but to guide your team’s development. Over time, this helps your organization build comfort and skill with fast-turn, tech-enabled research – without sacrificing quality.

6. Treat sessions as a building block, not a final answer

Consumer co-creation doesn’t end with one session. The best insight teams treat each Remesh or DIY study as part of an iterative learning process. Revisit your findings, test again with refinements, and layer in other methods when needed to round out your understanding.

With thoughtful planning, the right moderators, and continued learning, your team can unlock significant value from Remesh and similar co-creation platforms – turning quick conversations into long-lasting business impact.