Discovery Track: Research and Exploration

• Understanding customer needs and problems
• Ideating potential solutions
• Testing early concepts with real users

Delivery Track: Execution and Development

• Designing, testing, and refining prototypes
• Building minimum viable products (MVPs)
• Shipping solutions that have already been informed by feedback

Collect feedback fast

Refine prototypes in real time

Scale research when it's needed most

Innovation sprints are all about speed – quickly generating, testing, and refining breakthrough ideas to drive product development. But without reliable, flexible research support, teams often hit roadblocks. That's where On Demand Talent shines. These highly skilled researchers can be deployed precisely when and where they're needed, fueling innovation without slowing things down.

On Demand Talent helps maintain momentum across fast-moving sprint cycles, especially when using agile frameworks like dual-track discovery. While product and UX teams explore solutions or develop prototypes, fractional insight professionals work in parallel to gather consumer insights in real-time. This dual path ensures teams always have data to inform quick decisions – even when timelines are tight.

For example, imagine a product team sketching out a new feature. Rather than waiting weeks to validate assumptions, an On Demand researcher could run rapid interviews or a quick concept test within days. Instead of causing delays, research becomes a dynamic tool to guide the next iteration.

Why speed alone isn't enough

Fast innovation isn't just about going quickly – it's about making the right moves at the right time. Relying only on internal capacity, product teams can fall into cycles of guesswork. On Demand Talent closes that gap by providing:

• Expertise on tap – Seasoned market research professionals with deep knowledge of user behavior and testing methods
• Turnkey research support – Fast, high-quality research without the delays of training or long onboarding
• Real-time feedback – Regular check-ins with target audiences so teams make informed trade-offs in each sprint

With temporary market research support for sprints, organizations can reduce risk, spark fresh ideas, and design with confidence – all at the speed modern innovation demands.

Choosing fractional insights experts over hiring full-time staff during an innovation sprint gives teams a powerful advantage. These flexible professionals bring both efficiency and rich experience, serving as an extension of your existing team without the long-term commitment. Whether you’re scaling for a critical sprint or stepping into unfamiliar markets, On Demand Talent gives you access to the right skills, right when you need them.

Here’s how supporting sprints with fractional research talent can elevate your product development:

1. Immediate access to high-skill talent

Traditional hiring processes can take months, causing critical delays during innovation cycles. In contrast, with On Demand support, teams can get matched with an expert and begin work in days. These are insights professionals who know how to hit the ground running – there’s no need to onboard or train them.

2. Fresh perspective without internal bias

Fractional experts often bring a new lens to thinking about customer problems, helping teams avoid echo chambers. Since they’ve worked across industries, they can identify patterns and opportunities others might miss – bringing energy and objectivity that fuels innovation.

3. Aligned with the sprint’s lifecycle

Because they’re only brought in for a defined need, fractional talent aligns naturally with time-bound sprint structures. Whether you need thinking partners for discovery or experts in prototype testing, On Demand Talent fits flexibly into whatever phase of product development you're tackling.

4. Cost-effective resource allocation

Instead of investing time and resources into full-time hires who may not be needed long-term, fractional support lets companies stretch their budget while getting top-tier research insights. It’s a smarter way to build agility into your Insights team structure – especially during development spikes.

Overall, the benefits of On Demand Talent in product innovation include faster turnarounds, deeper expertise, and more strategic use of budget – while keeping your core team focused on building.

Your team is moving fast. Ideas are flowing. But suddenly, there's a gap – you need quick consumer feedback during the innovation sprint, and your research team is already at capacity. The good news? You don’t need to slow down or sacrifice quality. With the right partner, you can add temporary market research support for sprints in days – not weeks or months.

Steps to scale up research capacity quickly

Here’s how companies can bring in experienced On Demand insights professionals for product teams without disrupting momentum:

• Identify the research gap – Define where your internal team needs the most support. Is it early-stage discovery work? Testing prototypes? Designing your next concept study?
• Choose the right matching partner – Select a solution like SIVO’s On Demand Talent, which specializes in quickly connecting companies with the right expert for the job.
• Start in days, not weeks – Once aligned, our team matches you with seasoned professionals who can begin almost immediately – often in less than a week.

What makes SIVO’s approach unique?

Unlike staffing firms or junior contractors, SIVO deeply vets talent to ensure you’re getting fractional research experts who can make an impact from day one. These aren’t interns – they are career insights professionals prepared to integrate seamlessly into your team and goals.

Whether you need someone to conduct innovation research, support a dual-track discovery structure, or lead participant interviews, our wide network ensures all roles can be filled with the right skillset and experience level.

Matching insights talent to product sprint needs doesn’t need to be stressful. With a trusted partner focused on agility and quality, organizations can stay sharp, responsive, and confidently take bold innovation bets with consumer input built in.