The demand for faster, more scalable research has led many insights teams to adopt agile methodologies – and Zappi has quickly become a go-to platform for making that possible. Whether you're testing brand assets, validating new product ideas, or tracking consumer sentiment, Zappi makes it easy to launch studies, collect feedback, and get consistent results – often in days rather than weeks.

Here’s why so many teams are choosing Zappi for their market research needs:

1. Speed, Without Sacrificing Quality

Traditional research projects often take weeks or even months to complete. Zappi streamlines this process with automated workflows, templated studies, and pre-qualified respondent pools. This enables rapid research without compromising on data reliability – a key advantage for decision-makers who need answers fast.

2. Scalable Testing Across Brands

When companies manage multiple brands or regions, consistency in research becomes a challenge. Zappi allows teams to use standard frameworks, shared metrics, and centralized dashboards for easy comparison. Whether you're running A/B tests across 10 product lines or launching a new pack design in two countries, Zappi helps keep methodology aligned – so you can compare apples to apples.

3. Intuitive Interface for DIY Insights

Zappi has made it easier for non-researchers and researchers alike to set up and deploy studies independently. With an emphasis on automation and tool-guided decision-making, the platform democratizes access to consumer insights. That means teams can run more experiments, more often – all while keeping costs under control.

4. Built for Agile Teams

Agile research means moving quickly, learning continuously, and adjusting in real time. Zappi was built with agile principles in mind, making it a natural fit for businesses that embrace test-and-learn cultures. The platform allows for repeated testing, fast iteration, and ongoing brand tracking – helping insights teams stay aligned with business rhythms.

And while tools like Zappi make rapid research possible, using those tools well still requires savvy research leadership. On Demand Talent – deeply experienced consumer insights professionals – can step in to help design studies, synthesize findings, and guide decisions. That’s especially useful when overstretched teams need extra bandwidth or specialized capabilities without bringing on full-time staff.

In short, Zappi provides the infrastructure for agile research, but it’s the people and strategy behind the data that drive real transformation. That’s why many organizations are blending the best of both worlds – automated insights tools and flexible expert talent – to accelerate decisions and improve outcomes.

One of the biggest challenges insights teams face today is running research across multiple brands – often simultaneously. Each brand has its own goals, audiences, and positioning. Yet, leaders still need unified insights that are consistent, comparable, and easy to act on. That’s where Zappi stands out.

Zappi simplifies what’s known as parallel testing: running multiple studies across different brands using the same core metrics, survey structures, and methodologies. This allows you to compare results more easily and uncover broader patterns across your brand portfolio. Whether you're testing new creative for three distinct brands or tracking brand health for five product lines, Zappi helps keep your research aligned and digestible.

Standardized Metrics Bring Clarity

One of Zappi’s key strengths is its use of standardized frameworks. These templates ensure that you're measuring the same KPIs (like purchase intent, recall, or brand fit) across all your studies. As a result, insights are directly comparable, which is particularly valuable when leadership is trying to understand what’s working – and what’s not – across the business.

Efficient Workflows Reduce Bottlenecks

Running studies for multiple brands doesn’t have to mean doubling (or tripling) the workload. With a centralized platform like Zappi, insights teams can:

• Launch brand tests quickly using pre-built templates
• Manage study timelines, feedback loops, and reporting from one dashboard
• Create performance dashboards that speak a common language across brands

This kind of consistency reduces management complexity and helps avoid the pitfalls of siloed research – where teams measure different things in different ways, making results hard to compare.

Cross-Brand Learning Becomes Possible

With shared metrics and repeatable processes, you’re now in a position to begin cross-brand learning. For example, if one ad concept works exceptionally well for Brand A but falls flat for Brand B, standardized testing can help pinpoint why. Is it the creative format? Messaging tone? Audience targeting? Zappi gives you the structure to explore these questions methodically and back decisions with real data.

Why Expert Oversight Still Matters

Even with great tools, managing parallel testing cycles isn’t always plug-and-play. Strategy misalignment, inconsistent execution, or shallow data interpretation can still derail insights. That’s why many successful insights teams partner with On Demand Talent – seasoned insights professionals who bring structure, process know-how, and strategic clarity to the table.

Instead of hiring full-time or relying on generalist consultants, businesses can quickly bring in insight experts who are fluent in DIY research platforms and equipped to keep multi-brand testing focused and actionable. These professionals not only navigate Zappi with confidence – they ensure your insights connect back to broader business goals.

In short, if you're exploring how to run research across multiple brands using Zappi, think beyond just launching projects fast. With the right combination of standardized tools and experienced talent, you can build a repeatable learning system that scales with your business.

Why Shared Metrics Matter When Comparing Brand Results

When organizations test multiple brands or product lines using tools like Zappi, it's essential to speak a common language. That’s where shared metrics come in. By using the same set of measurements across all research efforts – such as brand awareness, purchase intent, or emotional connection – insights teams can easily compare results, identify trends, and spot outliers across the portfolio.

Without consistent metrics, results from different brands become difficult to interpret. One test could focus on awareness, another on consideration, and a third on brand favorability. While each provides value independently, they don’t work as a cohesive system. This lack of alignment delays insights and creates confusion at the decision-making table.

With shared metrics, however, the story becomes clearer. Insights teams can instantly see which brands are outperforming and which need attention – all in a format executives quickly understand. It also helps keep teams focused on the business questions, not just the data output.

Benefits of Using Shared Metrics in Brand Tracking

• Clearer cross-brand comparisons: Ability to measure performance consistently across product lines, customer segments, or regions.
• Faster decision-making: Consistent data formatting leads to quicker insights and less time reworking outputs.
• Aligned strategy: Keeps all stakeholders – from marketing to product teams – focused on the same KPIs.

Let’s consider a fictional example: A global beverage company is testing three flavored water brands in different regions using Zappi. By using shared metrics like taste preference, health perception, and likelihood to repurchase, each test feeds into a larger strategy. Leadership can quickly spot that Brand A is winning on taste but lagging in health perception compared to Brand C. This connection opens the door to more informed marketing decisions.

Ultimately, using shared metrics with agile research platforms like Zappi ensures that your insights don’t live in silos. It gives insight teams the power to connect the dots, ensuring every data point contributes to a bigger picture that drives strategic growth.

How On Demand Talent Adds Value to DIY Tools Like Zappi

DIY insights tools like Zappi are empowering insights teams to move faster, test more ideas, and turn concept testing into a regular rhythm. But speed and scale alone don’t guarantee quality. That’s where expert interpretation and strategic oversight are essential – and where SIVO’s On Demand Talent plays a critical role.

While Zappi helps you launch and manage brand testing initiatives with a few clicks, turning outputs into actionable strategies requires deeper analysis and a strong understanding of both business objectives and consumer behavior. On Demand Talent professionals bring the human expertise needed to bridge that gap.

These experts have years of experience in consumer insights, brand strategy, analytics, and category knowledge. They know how to ask the right questions, dig deeper into the data, and identify patterns that algorithms might miss. Best of all, they can integrate quickly with your workflow – without the long lead times of traditional hiring or the risk of going it alone with unvetted freelance help.

How On Demand Talent Enhances Your Agile Research

• Scope clarity: Ensures research is designed to answer the right business questions, not just fill templates.
• Insight synthesis: Translates raw data into meaningful stories and recommendations decision-makers can act on.
• Training & enablement: Helps internal teams learn how to maximize tools like Zappi through coaching and structured support.
• Specialized expertise: Supports short-term needs (like launching a new tracker) or long-term growth (like building a cross-brand learning system).

A fictional case example: A mid-sized snack brand uses Zappi to test packaging designs for three product lines. Without a clear framework, the team ends up with conflicting results. An On Demand Talent insights lead steps in, standardizes the test structure, reframes the hypotheses, and builds a reporting dashboard that compares results across every segment. The confusion turns into confidence – and faster retail readiness.

In this way, combining DIY insights tools with expert talent results in a powerful partnership: speed plus strategic thinking. It ensures that agile research not only happens more often, but also drives smarter, more grounded business decisions.

Building a Scalable Research System That Works Across Brands

Scalability is key as brands grow, product portfolios expand, and the demand for insights increases. Using a platform like Zappi offers a valuable foundation for agile research, but scalability doesn’t happen by accident – it requires thoughtful design, shared standards, and the right support structures.

So, what does a scalable cross-brand research system look like? First, it uses standardized methodologies to ensure consistency in the way brand perceptions, product concepts, or campaign ideas are tested. Second, it enables parallel testing cycles, allowing multiple teams to run experiments simultaneously while contributing to a unified dataset. Platforms like Zappi excel at delivering these capabilities quickly.

But even the best market research tools need human insight to ensure systems stay aligned with business needs. That’s where integrating experienced support – like SIVO’s On Demand Talent – helps reinforce the system and scale efficiently.

Key Elements of a Scalable Multi-Brand Insights System

1. Shared testing frameworks: All research adheres to consistent structures, so results across brands can be aggregated and compared.

2. Integrated workflows: Automated processes and template libraries ensure teams can launch and learn fast without compromising on quality.

3. Centralized knowledge hubs: Insights are stored in shared repositories, making learnings accessible across product teams and stakeholders.

4. Flexible team support: Augmenting in-house headcount with fractional experts gives you the agility to scale up or down based on business priorities.

For example, a fictional retail company managing six fashion brands might use Zappi to continuously test campaign messaging. A core team of consumer insights professionals, supported by On Demand Talent, maintains the shared testing structure and oversees data consolidation. This hybrid model allows the company to stay nimble, but still uphold research accuracy and strategic alignment.

As brands invest more into rapid research and data-driven decision-making, a scalable system ensures you’re not reinventing the wheel with every new idea. Instead, insights become a reliable asset – fueling faster launches, better customer experiences, and greater confidence across the organization.