Explore the most common Do-It-Yourself research tools and find the right support to help you go from data to actionable insights with confidence
Different tools are built for different types of work, so clarity on your objectives ensures you choose a platform that fits the pace and depth of your studies
Your ability to reach the right consumers shapes your tool choice, since some platforms provide built-in panels while others rely on your own lists
Tools vary widely in the level of analysis they support, from quick directional reads to advanced methods that require specialized capabilities
Interfaces range from highly intuitive to more technical environments, which affects how quickly teams can design, launch, and iterate on studies
Selecting tools that connect cleanly with dashboards, CRM, and BI systems streamlines workflows and reduces manual data handling
DIY approaches increase responsibility for quality control, including sampling rigor, bias management, and respondent validation
Discover some of the most widely used market research tools* by category and see where SIVO’s On Demand Talent can support your team along the way
AYTM (Ask Your Target Market) is an online market research platform used to run surveys and collect consumer feedback. It is commonly used for concept testing, brand studies, and exploratory consumer research.
Alida supports ongoing research programs by enabling teams to engage participants, run studies, and gather feedback over time.
Insight communities with continuous feedback
Circana is a market measurement and analytics provider focused on retail and consumer behavior data. It supports analysis of market performance and consumer dynamics across categories.
Dynata is a data and research platform that provides access to consumer and business panels for survey-based research. It is used to collect quantitative data across a wide range of demographics and markets.
Researcher-driven AI platform for quantitative and qualitative research.
Looker (by Google) is a data analytics and reporting platform used to query, explore, and visualize data stored in databases. It allows teams to define metrics, build dashboards, and analyze data directly at the source, supporting ongoing analysis and internal reporting across different teams.
Nielsen is a measurement and data provider used to track consumer behavior across media, retail, and consumer goods categories. It supplies syndicated data and analytics for market and performance analysis.
Numerator is a data and analytics provider focused on consumer behavior and purchase data. It supports market and consumer analysis across a range of use cases.
Power BI is a business intelligence tool by Microsoft that allows teams to analyze data and create interactive dashboards and reports. It is commonly used to combine data from multiple systems into a single view.
Academic and niche panel access with high-quality respondents
Qualtrics is a widely used survey and experience-management platform that lets teams build studies, gather feedback, and review results on their own. It’s considered one of the more common self-serve options for DIY market research.
Recollective is used to host online research communities where participants share feedback and take part in ongoing discussions and activities.
Remesh is a research platform used to collect and analyze feedback from groups of participants. It supports qualitative and quantitative insight gathering across a range of use cases.
Research participant recruitment platform that connects businesses and researchers with a pool of consumers for paid studies.
Usability and reporting-focused social media analytics
SurveyMonkey is an online survey platform used to design, distribute, and collect responses from surveys. It supports data collection and feedback gathering across a range of use cases.
Tableau is a data visualization and analytics platform used to explore, analyze, and present data through interactive dashboards. It is commonly used to support data-driven decision-making.
Deep social analytics and monitoring platform
Toluna is a market research platform used to run surveys and collect consumer feedback through online panels. It supports quantitative research, audience targeting, and ongoing tracking studies across markets, and teams often use it to gather structured feedback, test ideas, and monitor trends over time.
Typeform is an online form and survey platform used to collect structured input through interactive forms. It supports data and feedback collection across a range of use cases.
UserTesting is a research platform used to collect feedback from participants through moderated and unmoderated sessions. It supports qualitative insight gathering across a range of use cases.
UX research platform with advanced targeting and testing features
Yabble is used to analyze large volumes of consumer input using AI-supported research techniques, enabling teams to surface patterns and insights from qualitative data.
Zappi is a consumer insights platform focused on testing advertising, concepts, and brand communications. It uses standardized methodologies to help teams evaluate creative performance, messaging clarity, and brand impact. The platform is often used for rapid decision-making across campaigns and markets.
*SIVO is not in partnership to sell or promote any of the listed tools.
Information is for educational purposes only and may change as platforms evolve.
