A practical look at how we’re using AI in real marketing and research work today, and three ideas you can try immediately
Join us March 18, 11.30 AM - 12.30 PM CST
See real‑world examples of how marketing and research teams are weaving AI into everyday workflows, where it genuinely helps, and where humans still need to lead
Learn how to think about what AI can reasonably support today and what still requires human judgment and empathy, and simple ways to set up that balance in your own work
Leave with three actionable experiments you can run inside your current marketing or research processes: Small, low‑risk steps to move your AI practice forward
VP, Marketing & Innovation
SIVO Insights
Anna Stoesz is VP of Marketing at SIVO Insights, where she is focused on helping clients harness the power of modern insights and intelligence capabilities to drive meaningful impact. Anna also serves as an adjunct faculty at the University of Minnesota in the Carlson School of Management. She brings 25+ years of experience as a marketing and consumer insights leader across various organizations, including UnitedHealth Group, Shutterfly, General Mills and Kraft-Heinz. Anna holds an MBA from the Carlson School of Management and a BBA from the University of Wisconsin- Madison.
Founder & CEO
Wilder Marketing Group
Kymm Martinez is Founder & CEO of Wilder Marketing Group, an AI-enabled strategic marketing consultancy that helps mission-driven organizations move from tactical swirl to strategic momentum. She brings 30+ years of experience as a marketing leader across Fortune 200, nonprofit, and higher education sectors, including CMO roles at the American Cancer Society and the University of St. Thomas, and senior leadership at General Mills. Kymm holds an MBA from Northwestern University’s Kellogg School of Management and a BA from Mount Holyoke College.