Human Research,

Accelerated by AI

Purpose-built AI engines trained on your business questions, designed to uncover opportunities and guide decisions grounded in human truth.

"I wish this tool was available when I was running global brands in huge categories. Access to this kind of insight – at this speed and cost – would have enabled my teams to move off of hunches and instead work on informed insight. Until now, that level of insight has been too expensive and too burdensome to do across markets"

- Peter Everett, Chief Growth Officer  |  Astride Health
Former VP International at General Mills

AI x HI x OI Integration

Powered by Artificial, Human & Organizational Intelligence

Combining the best of AI power, human intelligence (HI) & organizational intelligence (OI)

AI

Artificial Intelligence

Accelerates synthesis, pattern recognition, and exploration

HI

Human Intelligence

Brings interpretation, empathy, and contextual understanding

OI

Organizational Intelligence

Connects insights to operational realities & business priorities

Purpose-Built for Strategic Decision Intelligence

Where to Play

Discover
Understand Context
Identify Opportunities
  • Which consumer segments should we be focusing on?
  • What are the key moments/need states for high-priority segments?
  • What will the landscape look like in 5 years, 10 years?

How to Win

Activate
Renovation
Innovation
Brand Experience
  • How should our messaging change to address emerging needs?
  • Which new product ideas have the greatest chance of perfoming well?
  • How can we ensure our brand shows up in the best way in emerging changes like AI-mediated shopping?
Dynamic Segmentation
Real-time customer segmentation based on live behaviors and signals
Moments Mapping
Identifies and profiles key moments and motivations in a consumer’s journey
Scenario Planning
Explore multiple plausible futures over a 5-to-10-year horizon
Concept Builder
Yogi Ai
Generate, iterate, and sharpen innovation concepts before committing to testing
AI Shopping Readiness
Evaluate brand performance as AI reshapes how consumers discover and shop
Capabilities

Where AI Meets Insights

A suite of AI tools designed to help you understand your market, develop winning concepts, and stay ahead.

Dynamic Segmentation
Real-time customer segmentation based on live behaviors and signals
Moments Mapping
Identifies and profiles key moments and motivations in a consumer’s journey
Scenario Planning
Explore multiple plausible futures over a 5-to-10-year horizon
Concept Builder
Yogi Ai
Generate, iterate, and sharpen innovation concepts before committing to testing
AI Shopping Readiness
Evaluate brand performance as AI reshapes how consumers discover and shop
Betsy Frost
CEO
Q Mixers
  |  
Beverage

"This is the best articulation of the tension we are trying to solve."

"We are so thankful to be doing this work with you . . . to have this opportunity. These positioning territories are fascinating. We are here to unlock significant growth for Q Mixers" - Hannah Robins, CMO

How it works
1. Human-Led Design
2. AI-Powered Engine
3. Human-Led Activation

How does NextGen Intelligence work?

Whether you're navigating a market shift, pressure-testing a new concept, or trying to understand what your consumers need, every step of the process is grounded in human truth, from the inputs to the way findings come to life inside your organization.

1

Human-led Design

Built on 30+ years of research expertise,  every input is shaped and validated by senior researchers.

  • AI Deep Research
  • Custom Client Data
  • Primary Research
  • Syndicated Reports & Data
  • Stakeholder Expertise
2

AI-Powered Engine

Purpose-built for research, with custom guardrails and human oversight ensuring every output is accurate and activation-ready

  • Human-led, highly trained engine
  • Purpose-built specialization
  • Custom guardrails and quality control
  • Activation-ready
3

Human-Led Activation

Findings are only valuable if they drive action. Our team ensures outputs are built for how your organization makes decisions.

  • Growth Maps / Opportunity Framing
  • Strategy Sessions / Workshops

AI-Powered Insights

Book a Demo

Get started with SIVO NextGen Intelligence.
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